G8 Education 12 month SEO Strategy (Case Study)

Published: August 2026

Overview

This SEO strategy was developed as a comprehensive 12-month roadmap to strengthen G8 Education's organic search performance and improve its competitive position within Australia's childcare sector. The strategy focuses on increasing search visibility, attracting qualified organic traffic, and supporting childcare enrolments through a structured, data-driven approach.

The Challenge

Despite having a strong brand presence and an authoritative backlink profile, G8 Education faced several opportunities for improvement across its SEO performance. Technical issues affecting mobile performance, inconsistent on-page optimisation, declining non-branded keyword visibility, and a significant organic keyword gap compared with the industry leader presented clear areas for strategic development.

Strategic Objectives

The strategy was built around three core business objectives:

• Reduce the organic search gap between G8 Education and its leading competitor.

• Increase qualified website traffic that converts into childcare enquiries and enrolments.

• Establish a continuous optimisation framework driven by SEO data and performance insights.

Strategic Approach

A holistic SEO framework was developed that combines technical optimisation, content strategy, keyword research, and authority building.

Technical SEO

The technical strategy focuses on improving website performance by increasing mobile page speed, resolving crawl errors, repairing broken links, optimising the XML sitemap, and enhancing overall user experience to improve search engine visibility.

Content & On-Page SEO

Content recommendations prioritise stronger homepage authority, improved metadata, structured headings, image optimisation, schema markup implementation, and content aligned with user search intent. Particular emphasis is placed on developing authoritative childcare content that supports both users and search engines.

Keyword Strategy

Comprehensive competitor and keyword analysis identified opportunities to target commercially valuable search terms, medium-difficulty keywords, and long-tail search queries. The strategy focuses on improving visibility for non-branded keywords while strengthening existing branded search performance.  

Below is actual data from the project, identifying keyword gaps between G8 Education & Goodstart Early Learning.